Adel, one of the few established stationary brands of Turkey, needed a fun and colorful platform over which they could reach out to their young target consumers.
We decided to create a world that kids can join interactively through the web. We developed the characters of this fictitious world, which then were carried through to packaging, merchandising products, and the TV commercial. We wrote, developed and produced the on-line game, as well as an animation of 6 webisodes (30 minutes). The number of on-line players reached 19.000 within the first week of the airing of the TV commercial. The web page has been translated to English, German, Russian, Hungarian and is currently live in over 5 countries.