Elif is a global supplier for flexible packaging solutions, with a production capacity approaching 80,000 tons per year.
In 2014 they assigned us to create a prestigious, international image film for the Company.
We based the main concept on the fact that we, as consumers use Elif’s flexible packaging solutions every day, everywhere and for everyone. And with this direction we created the “Packaging for Life” concept with many sub concepts related to the company’s fields.
Although we made all the shootings in Istanbul we believe we achieved to have an international look thanks to our art direction team and international casts.
The “Packaging for Life” concept was so much appreciated that Elif decided to use it in all their communication; website, catalogues, expo designs...