TAV Airports
Holding Film (2011)
About Project
TAV builds airports in several countries on a turn-key basis, from financing to operation. They asked us to help them create three individual films to introduce themselves to potential customers, create awareness, and promote their corporation.
As the project began, we created different concepts for each film, however, our focus remained the same; people were familiar with THY, Lufthansa and American Airlines but they didn’t know enough about TAV or exactly what they do.
TAV is actually the invisible power behind the scenes. The values that make TAV so invisible are its slick operational skills and the experience it has built up over the past few years.
With this in mind, we aimed to make this invisible power visible, noticeable and appreciated through every idea we created.
We were fortunate that we already knew TAV very well due to our long lasting relationship with them and we had already gained vast experience in the airport sector. Which, of course, helped us during the process.
As the project began, we created different concepts for each film, however, our focus remained the same; people were familiar with THY, Lufthansa and American Airlines but they didn’t know enough about TAV or exactly what they do.
TAV is actually the invisible power behind the scenes. The values that make TAV so invisible are its slick operational skills and the experience it has built up over the past few years.
With this in mind, we aimed to make this invisible power visible, noticeable and appreciated through every idea we created.
We were fortunate that we already knew TAV very well due to our long lasting relationship with them and we had already gained vast experience in the airport sector. Which, of course, helped us during the process.
About Film
The main idea for the TAV Holding Film was to explain the 360 degree service that TAV provides at the airports as a “One Stop Shop”, from design stage to architecture and finance, from finance to construction and operation.
To highlight the knowledge and expertise needed in the process, we placed this huge sophisticated structure on a table and made the people around it stand out. In this way, we emphasized that building airports is a simple process for TAV while underlining the knowledge and experience of their people.
To highlight the knowledge and expertise needed in the process, we placed this huge sophisticated structure on a table and made the people around it stand out. In this way, we emphasized that building airports is a simple process for TAV while underlining the knowledge and experience of their people.
Awarded
2012 Telly Awards
SILVER – Corporate Image Film / Tav Airports
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