Sabah Newspaper were launching a campaign to announce that they would distribute the Turkish version of New York Times as a supplement. Imago Production Company contacted us to help them develop the project.
Leo Burnett Istanbul, who originally came up with the idea, explained to us that they imagined a city made of newspaper clippings and asked us to help them bring their vision to life.
We generated compositions integrating the landmarks of New York City with the beautiful view of Bosphorus in Istanbul, using only headlines and articles from the newspaper. The sizes and thicknesses of the letters were remodelled and animated to create the shapes and shadows.
We also created 3 additional illustrations for the campaign, however these were not used in the final broadcast.