Piyalepaşa İstanbul

3D Interactive Hologram - MIPIM France & Cityscape Dubai (2015)

About Project

Dreambox achieved one of the most effective hologram projects in real estate sector.

The theme of MIPIM 2015, the world’s leading property market, was technology and innovation. Our customer Polat Holding requested to use hologram technology in the exhibition for the launch of their Piyalepaşa Project in line with this theme.

As a result we set a stage of 5 x 2.5 m and used it as a platform for the presentation. The next step was to combine the right content and design, together with a right story and music. We also included interactivity to the movie. With tablet software developed for the project, the presenter was able to direct the content of the hologram.
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For another international leading property market, Cityscape, our client wanted to use hologram technology again. But this time, we offered more interactive solutions.

We made shootings in blackbox studio with presenters and we prepared the content in 3 different languages: Arabic, English and Turkish and we developed a tablet software to control the content in these languages. Thus, the audience was able to choose the language that they preferred.

In addition to the hologram we also created Virtual Reality content and software so the visitors had the opportunity to make virtual house tours in the Piyalepasa Project and see different types of flats like 2+1 or 3+1...
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