Competition on real estate projects in Turkey has increased significantly over the past few years.
Because of this, investors are constantly looking to add value to their projects in terms of architecture and scope. Turning this value into sales using different marketing techniques is a crucial part of their business.
It was Melda Bayraktar, Sales and Marketing Consultant at Servotel Consultancy Company, who first told us about their latest project. An introduction to the Project Architect, Brigitte Weber and Project Owner, Fatih Erdogan quickly followed and motivated us all. We were immediately impressed by their precise approach and, in particular, Mr Erdogans’s vision.
The brief made it clear that this was not an ordinary project but one with a target and vision to create a brand. Based on this vision, we designed correlated experiences at points where the Ankara Next Level project met the consumer. Besides TV and cinema commercials, we also provided consultancy for the technology used at the sales office, touch kiosks, specially designed lighting connected to these kiosks, with related electronic work, software, designs, websites, mobile applications, LCD walls and 3D films.
As well as the design and production of press launch films.